Vidwan-ID : 125221



  • Dr Tabitha Durai

  • Assistant Professor
  • Madras Christian College
Publications 2017 - 2023

Publications

  • 10
    Journal Articles
  • 1
    Conference
    Proceedings

Citations / H-Index

20 Citations
1 h-index
16 Citations

Google Scholar

Co-author Network


Expertise

Business, Finance

Research in Marketing and Organisational behaviour

Personal Information

Dr Tabitha Durai

Female
Commerce Department of Commerce, Madras Christian College
Chengalpattu, Tamil Nadu, India - 600095


Experience

  • Assistant Professor

    Department of Commerce

    Madras Christian College


Qualification

  • Ph.D

    University of Madras


Honours and Awards

2020

Reviewer

Publons Academy

2019

MCC Alumni Research Award

Madras Christian College

2020

Reviewer

Publons Academy

2019

MCC Alumni Research Award

Madras Christian College

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Doctoral Theses Guided

2022

Impact of Civility interventions on the behavioral outcomes of employees in the Information Technology sector

K Gayathri , University of Madras

2022

The role of components in advertisements in promoting Cultural Imperialism among viewers

Vidya J, University of Madras

2021

Impact of Technological Innovations in augmenting Retail Customer Experience

G Stella, University of Madras

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2022

Impact of Civility interventions on the behavioral outcomes of employees in the Information Technology sector

K Gayathri , University of Madras

2022

The role of components in advertisements in promoting Cultural Imperialism among viewers

Vidya J, University of Madras

2021

Impact of Technological Innovations in augmenting Retail Customer Experience

G Stella, University of Madras

2021

The role of Neuromarketing strategies in influencing Brand resonance among retail consumers

Edith Hepburn Sylvia, University of Madras

2020

Impact of Emotional Intelligence on work Outcomes of Nurses in Private Hospitals in Chennai

Johanna Jasmine P, University of Madras

2020

A study on the Dynamics of Work place diversity in sustaining an inclusive organisational Culture

Agatha Judith Caroline G, University of Madras

2019

Influence of Employee Experience on the Productivity of Employees in the Automobile Industry of Tamil Nadu

Rachel King, University of Madras

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Membership In Professional Bodies

2021

Martin Luther Christian University

Member, Research Advisory Committee

2021

Martin Luther Christian University

Member, Research Advisory Committee

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Membership In Committees

2022

SDNB College, Chennai

Member, Selection Committee for Recruitment

2022

Deanery Research & Development

Dean Research & Development

2021

Deanery Research & Development

Associate Dean Research & Development

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2022

SDNB College, Chennai

Member, Selection Committee for Recruitment

2022

Deanery Research & Development

Dean Research & Development

2021

Deanery Research & Development

Associate Dean Research & Development

2020

Staff Study Circle, Madras Christian College

President

2019

Internal Quality Assurance Cell

Criterion VI Head

2019

Social Ethics Program

Coordinator

2019

KV IAF I

Subject Expert, Interview Panel

2017

Madras Christian College - Examination Committee

Member

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